No group in gyms has grown at a faster rate than women of all ages. Women in past generations were seldom encouraged to workout, or if they did, they were told to do cardio to stay lean. This continues to change as we have access to more and better information about strength training for men and women. Yet women still face barriers and myths. More women echo some version of the “I don’t want to get bulky” myth than do not, when first interviewing a trainer. Not all gyms foster community and culture where women are left unbothered from advances and unsolicited advice. Even the deluge of conflicting information about training (and nutrition) from fitness professionals with different philosophies, celebrities turned fitness influencers, garden variety social media influencers, and the mainstream media, causes enough confusion to stall the best of intentions.
We have set out to cut through the noise and create a program for women to master the fundamentals of strength training, get stronger, feel confident in the gym, and support a lifetime habit dedicated to strength and health.
